Members $85  Non-members $115

This course equips franchise recruitment professionals with the knowledge, skills, and systems needed to attract, evaluate, and select high-quality franchisees. Participants will explore the strategic importance of recruitment, the principles of responsible franchising, and practical techniques to ensure candidates are assessed fairly and effectively. The program blends theory with actionable tools to strengthen recruitment outcomes and support long-term franchise success.

Learning Objectives

In this course, participants will:

• Understand the strategic role of franchise recruitment and apply responsible franchising principles in practice.

• Master key competencies, tasks, and best-practice systems that underpin effective recruitment teams.

• Apply structured processes and techniques to qualify candidates and conduct professional interviews.

• Recognize attributes of successful franchisees and minimize selection bias to improve recruitment decisions.

Members $85  Non-members $115

Estimated completion time: 75 mins

Course access length: 6 months upon enrollment 

Awards 1 CFE education credit upon completion

• Contact:
  IFA Academy Administrator