Catalog
Course content available in Spanish
Generative AI: Foundations is a beginner course that gives you a solid understanding of what generative AI is, why it matters, and how to start using it effectively in your business or daily work.
The course starts by demystifying what generative AI is and how it works. You'll learn how this fast-growing technology is transforming how tasks are completed across industries. You'll also see how tools like ChatGPT, image generators, and cognitive agents are already changing business processes. You'll explore the core technology behind generative AI, including the key terms and concepts that drive tools like large language models (LLMs), custom AIs, and task agents. Understanding the tech behind AI helps you use it more effectively - and get better results. Next, you'll learn how to think about AI as a partner. Many professionals worry AI will replace them, but the real opportunity is using AI to enhance your work. You'll learn how to find the right balance between human and AI input to get the best outcomes. You'll get an overview of the AI landscape, including different tools and platforms - plus how to evaluate and select the right tool for the task. You'll discover how LLMs, custom AIs, cognitive agents, and more all serve different purposes - and how to match the tool to your business goals. Live demonstrations will show you how generative AI works in practice. You'll see top tools in action and discover the differences between each. You'll also get practical inspiration with real-world use cases across marketing, content, operations, and beyond. The course also tackles responsible and ethical AI use. You'll learn about the risks of AI - like hallucinations, bias, and misinformation - and how to mitigate them. Understanding the limitations of AI helps you use it more safely and strategically.
Finally, you'll learn how to get started. You'll see how to integrate AI into your daily workflows, how to pick the right tasks to automate or assist, and how to prompt effectively using the proven B.R.I.E.F. method. You'll finish with a view of the future of AI and how to stay ahead. This interactive course includes the Generative AI Quickstart Guide, Generative AI Landscape Quickstart Guide, and AI Plan One Pager to help you implement what you learn. You'll also get live demos, activities, and real-world examples to apply your knowledge immediately.
Within the course, learners can choose to view subtitles in Spanish.
Learning Objectives
In this course, participants will:
Explain foundational concepts behind generative AI and large language models.
Identify common generative AI applications, strengths, and limitations.
Use basic prompting and evaluation practices to produce more reliable outputs.
About this item
Members $65 Non-members $135
Course content available in Spanish
Generative AI: Foundations is a beginner course that gives you a solid understanding of what generative AI is, why it matters, and how to start using it effectively in your business or daily work.
The course starts by demystifying what generative AI is and how it works. You'll learn how this fast-growing technology is transforming how tasks are completed across industries. You'll also see how tools like ChatGPT, image generators, and cognitive agents are already changing business processes. You'll explore the core technology behind generative AI, including the key terms and concepts that drive tools like large language models (LLMs), custom AIs, and task agents. Understanding the tech behind AI helps you use it more effectively - and get better results. Next, you'll learn how to think about AI as a partner. Many professionals worry AI will replace them, but the real opportunity is using AI to enhance your work. You'll learn how to find the right balance between human and AI input to get the best outcomes. You'll get an overview of the AI landscape, including different tools and platforms - plus how to evaluate and select the right tool for the task. You'll discover how LLMs, custom AIs, cognitive agents, and more all serve different purposes - and how to match the tool to your business goals. Live demonstrations will show you how generative AI works in practice. You'll see top tools in action and discover the differences between each. You'll also get practical inspiration with real-world use cases across marketing, content, operations, and beyond. The course also tackles responsible and ethical AI use. You'll learn about the risks of AI - like hallucinations, bias, and misinformation - and how to mitigate them. Understanding the limitations of AI helps you use it more safely and strategically.
Finally, you'll learn how to get started. You'll see how to integrate AI into your daily workflows, how to pick the right tasks to automate or assist, and how to prompt effectively using the proven B.R.I.E.F. method. You'll finish with a view of the future of AI and how to stay ahead. This interactive course includes the Generative AI Quickstart Guide, Generative AI Landscape Quickstart Guide, and AI Plan One Pager to help you implement what you learn. You'll also get live demos, activities, and real-world examples to apply your knowledge immediately.
Within the course, learners can choose to view subtitles in Spanish.
Learning Objectives
In this course, participants will:
-
Explain foundational concepts behind generative AI and large language models.
-
Identify common generative AI applications, strengths, and limitations.
-
Use basic prompting and evaluation practices to produce more reliable outputs.
Course/Activity Information
Members $65 Non-members $135
Estimated completion time: 1 hour
Course access length: 6 months upon enrollment
Awards 1.0 CFE education credit upon completion