Members $50 Non-members $120

Great communicators don't just convey information - they tell stories that inspire, influence, and move people to action. In today's fast-paced, information-saturated world, mastering the art of storytelling can transform how you lead, persuade, and connect.

Storytelling and Influencing: Communicate with Impact is a hands-on course designed to help you become a more compelling communicator through the strategic use of narrative. you'll learn the science behind why stories work, uncover the essential elements of a memorable story, and explore proven structures such as the Hero's Journey and the 3-act framework.
Throughout the course, you'll discover how to adapt stories for different audiences and situations - whether you're giving a presentation, leading a team, or pitching an idea. you'll refine your delivery skills, build your personal story library, and gain confidence in sharing stories that create emotional engagement and influence outcomes.

The course blends theory with application through practice sessions, feedback, and peer discussions, ensuring you leave with not just knowledge but practical tools you can immediately apply in your professional and personal communication.

Learning Objectives

In this course, participants will:

• Explain how storytelling strengthens communication, influence, and audience engagement.

• Structure stories that clarify ideas, create meaning, and inspire action.

• Use storytelling techniques to communicate with greater confidence and impact.

Members $50 Non-members $120

Estimated completion time: 0.8 hours

Course access length: 6 months upon enrollment 

Awards 0.8 CFE education credits upon completion

• Contact:
  IFA Academy Administrator