Members $35 Non-members $105

Learn the major ways that firms and people compete economically - and how these strategies can apply even to nonbusiness activities. You'll contrast cost leadership (selling products at the lowest possible price and making profit on volume) with differentiation (providing something unique beyond low prices), and also consider a special form of hyperdifferentiation known as "focus."

Strategic thinking is a powerful and invaluable skill, one that leads to greater chances of success in whatever professional and personal projects you're involved in. It involves setting goals, developing long-range plans, anticipating the unexpected, analyzing your environment, and even cooperating with your competitors. With Strategic Thinking Skills, you'll get a simple and comprehensive guide to the skills, tactics, techniques, tools, case studies, and lessons behind this all-important process. Award-winning Professor Stanley K. Ridgley of Drexel University has crafted this lecture as an accessible way for you to engage with thinking that will help you think-and act-more strategically in business and in your own life.

Learning Objectives

In this course, participants will:

• Explain fundamental business strategy choices and competitive approaches.

• Compare strategic options based on market position, value creation, and trade-offs.

• Apply strategic thinking to select approaches that support business goals.

Members $35 Non-members $105

Estimated completion time: 0.6 hours

Course access length: 6 months upon enrollment 

Awards 0.6 CFE education credits upon completion

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