Catalog
Over the past 50 years, franchising has evolved into one of the most dynamic, transformative business strategies in the world. This course takes a detailed look at how franchising started, evolved and transformed into its current form. An in-depth look at why people start a franchise, buy a franchise and use the franchise model will be explored. In addition, an examination of the different alternatives to the franchise model will be considered to understand the value and purpose of franchising. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. We will examine each of the key management components to determine their role in the franchise model.
Course Objectives
Discuss the history and transformation of the franchise industry and common motivations to start, buy, and use the franchise model.
Compare the franchise model to corporate structures, chain development, mergers, acquisitions and divestitures.
Discuss fundamentals of the economic and social impact of franchising.
Discuss best practices in franchising management
Assess common franchise systems, support and monitoring
Fundamentals of the Franchise Model (Georgetown University)
September 9-21, 2024
Online Virtual
19.5 CFE IFA LIVE Learning Credits available
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EXTERNAL COURSE: Please register here. This course takes place outside of IFA Academy.
Over the past 50 years, franchising has evolved into one of the most dynamic, transformative business strategies in the world. This course takes a detailed look at how franchising started, evolved and transformed into its current form. An in-depth look at why people start a franchise, buy a franchise and use the franchise model will be explored. In addition, an examination of the different alternatives to the franchise model will be considered to understand the value and purpose of franchising. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. We will examine each of the key management components to determine their role in the franchise model.
Course Objectives
- Discuss the history and transformation of the franchise industry and common motivations to start, buy, and use the franchise model.
- Compare the franchise model to corporate structures, chain development, mergers, acquisitions and divestitures.
- Discuss fundamentals of the economic and social impact of franchising.
- Discuss best practices in franchising management
- Assess common franchise systems, support and monitoring
- Fundamentals of the Franchise Model (Georgetown University)
- September 9-21, 2024
- Online Virtual
- 19.5 CFE IFA LIVE Learning Credits available
