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The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.
Course Objectives
Develop new approaches to managing an existing or new franchise
Identify best practices across leading franchise companies
Discuss the developing trends franchise management is facing
Provide salient and meaningful strategies for dealing with franchise related issues
Franchise Management Theory and Practice (Georgetown University)
November 11-23, 2024
Online Virtual
19.5 CFE IFA LIVE Learning Credits available
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EXTERNAL COURSE: Please register here. This course takes place outside of IFA Academy.
The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.
Course Objectives
- Develop new approaches to managing an existing or new franchise
- Identify best practices across leading franchise companies
- Discuss the developing trends franchise management is facing
- Provide salient and meaningful strategies for dealing with franchise related issues
- Franchise Management Theory and Practice (Georgetown University)
- November 11-23, 2024
- Online Virtual
- 19.5 CFE IFA LIVE Learning Credits available
