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The Franchise Insight Subscription Series brings together top-tier education from IFA’s most impactful Convention sessions and leading virtual programs, including IFA LIVE, and Executive Insight sessions. It’s your one-stop resource for franchise strategies that work—on demand, on your schedule, at your pace.
Actionable, Real-World Learning
Marketing. Operations. Finance. Legal. DEI. Technology. Growth. Strategy.
All in one place. All built for impact. This isn’t theory—it’s the real-world strategy, innovation, and performance playbook that top franchise brands rely on.
If you're serious about scaling smarter, leading better, and driving lasting impact—this series is built for you.
The Essentials Pass includes 1 out of the 12 curated Strategic Insight Collections, "Thought Leadership," which is comprised of 3 high-impact sessions.
Thought Leadership Insight Collection
Consumer Trends Talk: What’s on the Horizon?
Speaker: Erin Merrit, Director, Customer Insights at The Coca-Cola Company
Explore what's influencing your customers right now.
Implement Good-Better-Best Pricing to Generate Higher Profits
Speaker: Rafi Mohammed, Ph.D., Pricing Strategy Consultant and Author
Proven pricing strategies that boost average ticket size.
Navigating the AI Revolution: Transforming Franchise Businesses for the Future
Speakers: Shawn DuBravac, PhD, Keynote Speaker and Author; Amy Eschliman, Managing Director, Industry Solutions Strategy at Google Cloud
Visionary perspective on AI’s impact on franchising.
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Members $185 Non-members $350
The Franchise Insight Subscription Series brings together top-tier education from IFA’s most impactful Convention sessions and leading virtual programs, including IFA LIVE, and Executive Insight sessions. It’s your one-stop resource for franchise strategies that work—on demand, on your schedule, at your pace.
Actionable, Real-World Learning
Marketing. Operations. Finance. Legal. DEI. Technology. Growth. Strategy.
All in one place. All built for impact. This isn’t theory—it’s the real-world strategy, innovation, and performance playbook that top franchise brands rely on.
If you're serious about scaling smarter, leading better, and driving lasting impact—this series is built for you.
The Essentials Pass includes 1 out of the 12 curated Strategic Insight Collections, "Thought Leadership," which is comprised of 3 high-impact sessions.
Thought Leadership Insight Collection
- Consumer Trends Talk: What’s on the Horizon?
Speaker: Erin Merrit, Director, Customer Insights at The Coca-Cola Company
Explore what's influencing your customers right now.
- Implement Good-Better-Best Pricing to Generate Higher Profits
Speaker: Rafi Mohammed, Ph.D., Pricing Strategy Consultant and Author
Proven pricing strategies that boost average ticket size.
- Navigating the AI Revolution: Transforming Franchise Businesses for the Future
Speakers: Shawn DuBravac, PhD, Keynote Speaker and Author; Amy Eschliman, Managing Director, Industry Solutions Strategy at Google Cloud
Visionary perspective on AI’s impact on franchising.
Course/Activity Information
Members $185 Non-members $350
Estimated completion time: 6 hours
Course access length: 1 year upon enrollment
Awards 6 CFE Education credits upon completion