Members $2,750  Non-members $4,000

Includes all 20 MSA Worldwide course modules & e-book access

This course has been designed as an overview of Commercial and Social Franchising and was developed to provide a deep dive into the design, development and management of franchise system. It includes essential points of business and legal knowledge required by franchisors and franchisees.

Franchising is a form of licensing used globally by over 150 distinct industries as a method to distribute product and services. According to the IFA, there are over 770,000 franchise establishments in the United States employing over 8,100,000 individuals, contributing more than $470 billion to the US Gross Domestic Product and $780 billion in Economic Output. Fifty-four percent (54%) of franchises in the United States are operated by individuals and entities that own more than one franchise and many multi-unit franchisees operate in multiple franchise systems. The average multi-unit operator owns five (5) franchised locations.

This course includes access to the e-book Making the Franchise Decision by Michael Seid.

Learning Objectives

This course will cover the two basic types of Commercial Franchising noted below. The course will also cover Social Franchising, which is a relatively new application of business-format franchising’s techniques and methods to delivery critical products and services in emerging markets required to address the needs of people living at the Base of the Economic Pyramid (BOP). Social Franchising is a highly effective alternative to Non-Government Organizations (NGOs).

1. Traditional Franchising (soft drinks, automobiles and trucks, mobile homes, automobile accessories, and gasoline); and
2. Business Format Franchising (Wendy’s, Marriott, Massage Envy, Supercuts, Fastsigns Brightstar Care, etc.)

Includes the following 20 course modules and speakers:

1. Franchising: The History and Basics – Michael Seid, Managing Director, MSA Worldwide
2. Ownership Structures Use in Franchising – Michael Seid, Managing Director, MSA Worldwide
3. Operations Manuals – Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide
4. Training – Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide
5. The Legal Aspects of Franchising Your Business – Marisa Faunce, Partner, Plave Koch
6. Franchisor Support and Staffing Requirements – Andrew Seid, Senior Consultant, MSA Worldwide
7. Domestic Franchisor Development and Expansion – Andrew Seid, Senior Consultant, MSA Worldwide
8. International Franchising – Kay Ainsley, Managing Director, MSA Worldwide
9. Mergers and Acquisitions – Rachel Packer, Partner, Blank Rome
10. Franchisor Liability Exposure – David Kaufmann, Senior Partner, Kaufmann, Gildin & Robbins
11. Data, Technology and Franchising – Lee Plave , Partner, Plave Koch
12. Key Issues for Distribution Arrangements – Joyce Mazero, Partner, Polsinelli
13. Site Development and Territory – Michael Seid, Managing Director, MSA Worldwide
14. Franchise Litigation – Jonathan Solish, Bryan Cave Leighton Paisner
15. The Business and Legal Considerations in Buying and Running a Franchise – Ronald Gardner, Partner, Dady & Gardner
16. Threshold Analysis – Andrew Seid, Senior Consultant, MSA Worldwide
17. Developing the Franchise System – Michael Seid, Managing Director, MSA Worldwide
18. Aspects of International Law – Lee Plave, Partner, Plave Koch
19. Franchising in Canada – Larry Weinberg, Partner, Cassels
20. Introduction to Franchise Finance – Mike Rozman, CEO, BoeFly

Members $2,750  Non-members $4,000

Estimated completion time: 21 hours

Course access length: 6 months upon enrollment 

Awards 21 CFE education credits upon completion 

• Contact:
  IFA Academy Administrator