Members $1,500 Non-members $1,800
Provided in partnership with the University of Louisville
The IFA Certificate in Franchise Marketing is designed to build foundational knowledge of how marketing in a franchise system functions, identify the various roles and responsibilities of those working in marketing, explain how marketing is funded, and delineate the difference between national, regional, and local marketing programs. The course dives into specifics regarding Franchise Digital Marketing and more traditional advertising venues. Specific marketing efforts, including customer loyalty programs, cause marketing, grassroots marketing, employee marketing, and in-store campaigns are reviewed. In addition, one module details the marketing approaches franchisors may use to recruit franchisees, and future trends in marketing are highlighted.
Learning Objectives
Members $1,500 Non-members $1,800
Estimated completion time: 22 hours
Course access length: 6 months upon enrollment
Awards 22 CFE education credits upon completion