Members $175 Non-members $375
2024 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Phoenix this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Development Track sessions. Search the catalog to find the Multi-Track Combo that includes the majority of sessions from convention.
Sessions Included:
Developing Effective Franchisee Recruitment Strategies to Attract The Right Candidates
Moderator & Speaker: Tom Wood, CEO and President, Floor Coverings International
Speaker: Albert Hermans, Vice President of Franchise Development, Floor Coverings International; Cheryl Fletcher, Chief Development Officer, Tropical Smoothie Cafe; Paul Preston, President & Co-Founder, Aqua-Tots Swim Schools
Franchise Development Lead Capture & Closure Techniques
Moderator & Speaker: Robin Gagnon, CFE, CMO/Co-Founder, We Sell Restaurants
Speakers: Aaron Harper, CEO & Owner, Rolling Suds; Dan Claps, CFE, Chief Executive Officer & Co-Founder, Voda Cleaning & Restoration; Jennifer Chaney, Vice President of Franchise Development, Right at Home, LLC.
What are Good Turnover Numbers and How do you Maintain a Healthy Pipeline?
Moderator & Speaker: James Stapleton, Vice President of Franchise Development, Caring Transitions
Speakers: Kelly Crummer, Senior Director of Franchising, Firehouse Subs; Joe Malmuth, CFE, Chief Franchising Officer, Batteries Plus Bulbs; Keith Dziki, Executive Director - Development, WirelessZone
Franchise Development Summit: Multi-Unit Growth
Moderator & Speaker: Therese Thilgen, Co-Founder and CEO, Franchise Update Media
Speakers: Sean Kajcienski, Chief Executive Officer, PCRK Group (Massage Envy); Jesse Keyser, Owner, Keyser Enterprises 1, LP; Jennifer Durham, Chief Development Officer, Hand & Stone Massage and Facial Spa; Shannon Iverson, Marcos Pizza
Effective Marketing for Emerging Brands - The Brand, The Brand, The Brand
Moderator: Karen Booze, CFE, Director of Business Development, AnswerConnect
Speakers: Taylor Hulyksmith, VP of Marketing, The Lash Lounge; Abby Fogel, CFE, VP, Marketing & Brand Relations, Unleashed Brands; Brandon Ciaccio, CFE, Director of Operations, Brothers that just do Gutters
Member Price $175 Non-member Price $375
Estimated completion time: 5 hours
Course access length: 1 year upon enrollment
Awards 5 CFE education credits upon completion