Catalog
2024 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Phoenix this year or want to rewatch a session, there is content available for everyone.
This course includes the Marketing Track sessions. Search the catalog to find the Multi-Track Combo that includes the majority of sessions from convention.
Sessions Included:
How to Develop and Maximize Your Loyalty Programs for Adoption and Growth
Moderator: Jodie Conrad, Chief Marketing Officer, Donatos Pizza
Speakers: Kevin Keith, Chief Marketing Officer, Edible Brands; Mitch Baker, Vice President of Marketing, Robeks, Jeff Smith, COO, Peterbrooke Chocolatier
Simplified Marketing Strategies to Boost Local Execution
Moderator: Jennifer Koen, Senior Director of Customer Success, SOCi
Speakers: Brittany Graff, Head of Marketing, Painting with a Twist; Lindsay Simpson, Chief Marketing Officer, Athletic Republic; Rob Elliot, Executive President of Marketing, Hungry Howie's Pizza
Marketing Summit: Optimizing the Digital Experience
Moderator & Speaker: Danielle Yuthas, CFE, Director of Franchise Development Marketing, Empower Brands
Speakers: Brandi Kloostra, Vice President of Digital Marketing, Franworth; Ted Asbury, Fractional CMO, Location3
About this item
Members $149 Non-members $349
2024 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Phoenix this year or want to rewatch a session, there is content available for everyone.
This course includes the Marketing Track sessions. Search the catalog to find the Multi-Track Combo that includes the majority of sessions from convention.
Sessions Included:
How to Develop and Maximize Your Loyalty Programs for Adoption and Growth
Moderator: Jodie Conrad, Chief Marketing Officer, Donatos Pizza
Speakers: Kevin Keith, Chief Marketing Officer, Edible Brands; Mitch Baker, Vice President of Marketing, Robeks, Jeff Smith, COO, Peterbrooke Chocolatier
Simplified Marketing Strategies to Boost Local Execution
Moderator: Jennifer Koen, Senior Director of Customer Success, SOCi
Speakers: Brittany Graff, Head of Marketing, Painting with a Twist; Lindsay Simpson, Chief Marketing Officer, Athletic Republic; Rob Elliot, Executive President of Marketing, Hungry Howie's Pizza
Marketing Summit: Optimizing the Digital Experience
Moderator & Speaker: Danielle Yuthas, CFE, Director of Franchise Development Marketing, Empower Brands
Speakers: Brandi Kloostra, Vice President of Digital Marketing, Franworth; Ted Asbury, Fractional CMO, Location3
Course/Activity Information
Member Price $149 Non-member Price $349
Estimated completion time: 3 hours
Course access length: 1 year upon enrollment
Awards 3 CFE education credits upon completion