Catalog
2024 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Phoenix this year or want to rewatch a session, there is content available for everyone.
This course includes the Super Sessions Track sessions. Search the catalog to find the Multi-Track Combo that includes the majority of sessions from convention.
Sessions Included:
Consumer Trends Talk: What's on the Horizon?
Speaker: Erin Merrit, Director, Customer Insights at The Coca-Cola Company
Implement Good-Better-Best Pricing to Generate Higher Profits
Speaker: Rafi Mohammed, Ph.D., Pricing Strategy Consultant and Author
How to Market to, Sell to and Serve People Not Like You
Speaker: Kelly McDonald, Multicultural Marketing & Business Trends Expert, Speaker and Author
Navigating the AI Revolution: Transforming Franchise Businesses for the Future
Speakers: Shawn DuBravac, PhD, Keynote Speaker and Author; Amy Eschliman, Managing Director, Industry Solutions Strategy at Google Cloud
Course access ends on June 10, 2024 (Limited Availability)
About this item
Members $449 Non-members $649
2024 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Phoenix this year or want to rewatch a session, there is content available for everyone.
This course includes the Super Sessions Track sessions. Search the catalog to find the Multi-Track Combo that includes the majority of sessions from convention.
Sessions Included:
Consumer Trends Talk: What's on the Horizon?
Speaker: Erin Merrit, Director, Customer Insights at The Coca-Cola Company
Implement Good-Better-Best Pricing to Generate Higher Profits
Speaker: Rafi Mohammed, Ph.D., Pricing Strategy Consultant and Author
How to Market to, Sell to and Serve People Not Like You
Speaker: Kelly McDonald, Multicultural Marketing & Business Trends Expert, Speaker and Author
Navigating the AI Revolution: Transforming Franchise Businesses for the Future
Speakers: Shawn DuBravac, PhD, Keynote Speaker and Author; Amy Eschliman, Managing Director, Industry Solutions Strategy at Google Cloud
Course access ends on June 10, 2024 (Limited Availability)
Course/Activity Information
Member Price $449 Non-member Price $649
Estimated completion time: 8 hours
Course access length: Access ends on June 10, 2024 (Limited Availability)
Awards 8 CFE education credits upon completion