Members $1,311  Non-members $3,071

2025 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone. This course includes on-demand recordings of all track sessions except the Annual Leadership Conference, Immersive Workshops, Super Sessions and General Sessions Tracks.

Emerging Franchisor Track

• The Franchise Journey: How to Win!
  
  • Speakers: David Barr, CFE, Managing Partner, Franworth; Sarah Davies, General Counsel, IFA
• Starting Off Right - Who and How to Recruit Your First 25 Franchisees
  • Speakers: Brian Baumgart, Principal, CliftonLarsonAllen LLP; Lori Shaffron, Senior Director of Franchise Sales, Rita’s Franchise Company; Kim Collier, Chief Development Officer, Ducklings Early Learning Centers; Nick Lopez, Founder, LIME Painting
• Ensuring Success and Growth: Planning for the Future
  • Speakers: Aicha Bascaro, Founder & CEO, American Franchise Academy Ammon McNeff, CEO, BAM Franchising, Inc; Amy Dickerson, CFE
    Managing Partner, Hydrate IV Bar; Carl Comeaux, CEO, Crust Bros LLC

Finance Track

• Beyond EBITDA: What Impacts Cashflow and Profitability
  • Jamie Davis, ApplePie Capital; Samantha Holt, Commercial Relationship Manager, ApplePie Capital; Kyle McEuen, SVP of Franchise Services, ProfitKeeper; Kelly Crummer, Senior Director of Franchising, Firehouse Subs; Kevin King, CFE, President, Donatos Pizzeria, LLC
• Funding Outlook - 2025 and Beyond
  • Speakers: Michael Rozman, CFE, CEO, Boefly Inc.; David Canet, Managing Director, SBA Lending Group, ConnectOne Bank; Austin Sills, CFE, Vice President of Franchise Development, Tropical Smoothie Cafe; Jayson Tipp, CDO, Playa Bowls; Brooke Ingram, Senior Director of Funding Services, BoeFly
• Responsible Ways to Capitalize Your Brand
  • Speakers: Rob Price, President, Youth Enrichment Brands; Jim Balis, CEO, Sizzling Platter; Marc Douglas, Chairman, Clothes Bin Franchise; Chris Pena, Co-Founder and Chief Sales Officer, BODY20

Franchisee Track

• Real Estate - Negotiate Like a Pro
  • Speakers: Ty Brewster, Founder, FranReal; Jerry Akers, President, Sharpness Inc (DBA Great Clips), MOCA Inc (DBA The Joint Chiropractic), Zdynamix; Kristi Mailloux, Partner, Three20 Capital Group
• Hiring New People and Watching Them Walk Out the Door? How to Hire and Engage for Success
  • Speakers: Lisa Lombardo, President, ARK Holdings; Paul Ebert, Group President, Home Franchise Concepts; Jamie Griffin
• Navigating Remodeling Costs: From Minor Updates to Major Overhauls
  • Speakers: Rob Branca, President, Branded Management Group; Andy Cabral, CEO, Vigario Management Corp; David Ostrowe, President, O&M Restaurant Group; Bryce Bares, President, QSR Services, LLC; Jyoti Sarolia, Chief Operating Officer, Ellis Hospitality Group

Franchise Development Track

• Harnessing Technology to Drive Franchise Sales and Growth
  • Speakers: Karen Booze, CFE, Director of Business Development, AnswerConnect; Martha O’Gorman, CMO, Loyalty Brands; Dan Monaghan, CFE, Managing Partner, Clear Summit Group; Steve Thompson, President & CEO, FocalPoint Business Coaching
• Incentive Programs to Accelerate New Unit Openings
  • Speakers: Diane Phibbs, Executive Vice President & Chief Content Officer, Franchise Update Media; Jon Sica, COO, Batteries Plus; Shawn Caric, CFE, Vice President, Franchise Development; Ashley Chatley, VP, Design & Construction, Radiance Holdings - Sola Salons, Woodhouse Spa
• Sourcing FranDev Leads is Not a One Size Fits All Proposition
  • Speakers: Maria Rivera, CEO, Smalls Sliders; Jackie Lobdell, Vice President Franchise Development, Slim Chickens; Will Richards, CEO, Dill Dinkers Franchising, LLC; Rob Flanagan, CEO, Hounds Town

Franchise Relations Track

• Franchisee Engagement and Alignment: Moving from Conflict to Collaboration
  • Speakers: Charles Keyser, President, Keyser Enterprises 1, LP; Shelly O’Callaghan, EVP – General Counsel, International Dairy Queen; Heather Nykolaychuk, President of Budget Blinds
• Technology Evolved How to Evaluate New Products/Services, Modernization/Remodels, New Technology and What Happens When You Need to Change?
  • Speakers: Samuel Stanovich, SVP, Franchising, BigChicken; Scott Taylor, CFE, CEO, Cherry Bounce Hospitality; Marina I. O'Rourke, Sr. Engagement Manager, FranConnect; Troy Hooper, CEO, Hot Palette America Inc
• Creating (or Reinventing) Your Franchise Advisory Council
  • Speakers: Kerry Bundy, VP of Legal, General Counsel, Great Clips, Inc.; Todd Recknagel, Chairman, Three20 Capital Group; Rob Goggins, CFE, President, Great Clips; Genevieve Weeks, Founder & CEO, Tutu School

Industry Trends Track

• Responsible Franchising While Maximizing Outcomes for Stakeholders
  • Speakers: Ned Lyerly, CEO, Starheel Ventures, LLC; Dave Mortensen, President & Co-Founder, Self Esteem Brands; Hagan Kappler, CEO and Founder of Daisy
• Evolve or Die - Keeping Your Brand Relevant to Consumers and Development Prospects
  • Speakers: Kenny Stocker, VP Sales & Partnerships, V Digital Services; Bridget Rawls, Vice President of Digital Marketing, Buzz Franchise Brands; Julie Green, Vice President of Marketing, Massage Heights; Brandy Zickefoose, VP of Marketing, i9 Sports
• Masterclass: Strategies from Top Franchise Visionaries
  • Speakers: Catherine Monson, CFE, CEO & President, Propelled Brands; Dawn Kane, CEO & Co-Founder, Hot Dish Advertising; Richard Weissman, CEO/Chairman, The Learning Experience; Dan Monaghan, CFE, Managing Partner, Clear Summit Group; Javier Solis, CFE, Co-Founder, Toro Taxes Franchise
• Private Equity - Your Next Franchisee
  • Speakers: Peter Holt, CFE, CEO, The Joint; David Hardy, President, Franvest; Heather Elrod, Managing Partner, Conscious Capital Growth
• The Future of Franchise Real Estate: Trends and Predictions
  • Speakers: Jonathon Hill, Co-Founder, Morrow Hil; Jason Olsen, Founder & CEO, IMAGE Studios; Stephen Smith, CEO, HOTWORX and Planet Beach; Josh Patrick, Senior VP of Franchise Development, KidStrong; John Cohen, President, Rhino 7 Franchise Development Corporation
• The Future of Franchisee Lending Under the New Administration
  • Speakers: Ron Feldman, CFE, Brand Ambassador, Apple Pie Capital, Inc.; Stephen O’Lear, Chief Franchise Counsel, U.S. Small Business Administration
• Proactive Strategies for Franchisors to Prevent Litigation Risk
  • Speakers: Michael Seid, Managing Director, MSA Worldwide; David Sager, Partner, DLA Piper; Don Fox, former CEO, Firehouse Subs

International Track

• How to Make Your Franchise Brand Attractive to an International Prospect or Investor
  • Speakers: Jayesh Kasim, Co-Founder, Valenta Franchise LLC; Enrique Kaufer, Vice President, International Franchise Development, Dine Brands Global; Callum Mackay, General Manager - International & Retail, Noodle Box USA LLC (AU); Brian Lincer, Partner, The Internicola Law Firm, PC
• How Do You Successfully Export Your Franchise Brand's Culture?
  • Speakers: Stewart Germann, CFE, Partner, Stewart Germann Law Office; Eric Keller, CFE, Vice President, Americas and Pacifics, Purpose Brands; Stacy Anderson, Anytime Fitness; Gary Masterson, Professor, University of Louisville College of Business; Paul Preston, President & Co-Founder, Aqua Tots Swim School
• Selecting Your Market Entry Strategies: Master, Developer, or JV?
  • Speakers: Ali McElroy, CEO and Founder, Kaleidoscope Growth Advisors; Liz Dillon, Partner, Lathrop GPM LLP; Dustin Hansen, CFE, Global Board of Directors, InXpress; Sherin Sakr, Chief Legal Officer, Skyzone

Marketing Track

• Strategic National and Local Marketing Plans for Franchise Success
  • Speakers: Gabriella Ferrara, VP of Strategic Sales, Scorpion; Shana Krisan, CMO, Goldfish Swim School Franchising, LLC; Jennifer Herskind, Chief Marketing Officer, Fastsigns; Saunda McDaniel, CFE, Owner, Mr. Rooter Plumbing of Sonoma County
• AI Explained: Leading Franchise Brands Share Its Real Impact on Marketing
  • Speakers: Monica Ho, CMO, SOCi; Kyle Sawai, Chief Marketing Officer, Liberty Tax Service; Christian Betancourt, Chief Marketing Officer, Voda Cleaning & Restoration; Janie Page, CMO, The Human Bean; Will Fraker, VP of Marketing, Good Feet Store
• Transforming Customers into Brand Advocates: Optimizing the Customer Journey
  • Speakers: Marie Choi, MBA, Senior Director of Multi-Unit Franchise Operations, WellBiz Brands, Inc.; Erin Merrit, Director, Customer Insights, The Coca Cola Company; Rob Price, President & CEO, School of Rock; Michelle Vazquez, VP of Marketing, Woodhouse Spa, Radiance Holdings; Marci Kleinsasser, CFE, Vice President, Marketing Franchise Development

Operations Track

• AI and Automation - Using Next Level Automation to Focus your Team on Delivering Exceptional Customer Experiences
  • Speakers: Ishai Reinfeld, Director of eCommerce, Smart Answering, SoundHound AI; Dennis Leskowski, Chief Technology Officer, Goldfish Swim School Franchising, LLC; Robyn Quintal, Sr. Director of Business Development, Peet’s Coffee; Raphael Rajan, Co-Founder and CEO, EZAssist
• How to Build Your Field Support Team to Support Profitability and Growth
  • Speakers: Courtney Allison, CFE, COO, Spavia International, LLC; Lisa Merry, President, Junk King Franchise Systems; Danessa Itaya, CFE, President, Bio-One; Amy Perkins, CFE, Senior Business Consultant, Ben & Jerry's Franchising
• The Franchising Wheel of Excellence
  • Speakers: Ryan Farris, CFE, President, COO, AlphaGraphics Inc.; Scott Snyder, C.E.O., Royal Aloha Franchise Company; Ted DeMorino, Chief Executive Officer, Threshold Brands (representing Residental Services brands); Kristen Pechacek, CFE, Massage Luxe International, LLC, President & CEO

Specialty Sessions Track

• Prepare for Growth: Get Your Veteran-Friendly Foundation in Place
  • Speakers: Justin Ghadery, Chief Operating Officer, EverSmith Brands; Rich Henderson, President/CEO, Jani-King of Augusta, GA; Tom Kasbohm, CFE, Director, Franchise Systems, Snap-on Tools Company, LLC; Adam Biedenbender, Vice President of Franchise Business Development, Certapro; Mike Henderson, Vice President of Operations, Neighborly
• Unintended Consequences: Shifting State Labor Laws are Poised to Disrupt Small Businesses
  • Speakers: Jeff Hanscom, SVP, State & Local Government Relations, IFA; Len MacPhee, Shareholder, Polsinelli; Cheryl Stanton, Chief Legal and Government Affairs Officer, Brightstar Care
• Broker Summit: Certification and the Outlook for Brokers?
  • Speakers: Sarah Davies, VP, Government Relations and General Counsel, Executive Director of The Law Center, IFA; Matt Oskey; Michael Mudd, Vice President, BrandOne Franchise Development LLC; Glee McAnanly, President & CEO, FirstLight Home Care

Supplier Track

• Supplier Town Hall
  • Speakers: Marcia Mead, President, M Squared Franchise Consulting; Mary Ann O'Connell, CFE, President, FranWise; Aaron Chaitovsky, Partner & Franchise Practice Co-Leader, Citrin Cooperman; Geoff Seiber, CEO, FranFund, Inc.
• How to Land Your First IFA Client
  • Speakers: Alex Porter, CFE, CEO, Location3; Patti Rother, CFE, President, Stay In Your Lane; Debra Vilchis, President, Fishman PR; Kelly Crompvoets, Vice President, Marketing, Any Lab Test Now Franchising, Inc.; Jayson Pearl, CFE, President, ServiceScore
• Maximize Your Supplier Membership
  • Speakers: Dominic Mochrie, Partner, Osler, Hoskin & Harcourt LLP; Edith Wiseman, CFE, President, FRANdata; Michael Iannuzzi, Partner, Citrin Cooperman; Paul Rocchio, CFE, Senior Vice President of Membership, IFA

Members $1,311  Non-members $3,071

Estimated completion time: 37 hours

Course access length: 1 year upon enrollment 

Awards 37 CFE IFA LIVE credits upon completion

• Contact:
  IFA Academy Administrator