Catalog
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Sales & Marketing Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
The Franchise Development Strategic Growth Workshop
If growth is the goal, strategy can’t live in a slide deck. In this interactive workshop, you’ll build (or refine) a development growth plan tailored to your brand’s stage, economics, and market position. You’ll work through market prioritization, candidate targeting, messaging, channel mix, team structure, and success metrics. Expect practical tools, peer insight, and time to make real progress — not just take notes. Bring your team: Strongly encouraged to attend with your head of development and marketing leader for immediate alignment.
From First Touch to Final Handshake: Case Studies and Workshops in Franchise Development
Franchise development is a full-journey discipline, not a single funnel. In this hands-on session, you’ll work through real case studies covering everything from first lead engagement to validation, discovery, approval, and signing. Learn what high-performing brands do to increase quality of candidates, shorten time-to-close, and create a recruiting experience that matches the brand promise. You’ll leave with practical templates, sharper messaging, and a clearer process to lift performance fast. Bring your team: Best with dev and marketing leaders so you can align on the full buyer journey.
Performance Based Habits to Inspire Franchise Development Sales
Elite development teams don’t rely on talent alone — they rely on habits. This session reveals the repeatable behaviors behind high-performing franchise sales: pipeline discipline, candidate qualification, follow-up cadence, storytelling consistency, and resilience under pressure. You’ll learn how to build a culture of performance across your dev org, coach for activity that converts, and align incentives with the outcomes you want. Walk away with a simple, actionable habit system your team can implement immediately. Bring your team: A high-energy session for you and your entire development group.
Debate: Growth Strategies - In-House vs. Fractional vs Broker vs Franchise Sales Organizations
What’s the best development engine for your next stage of growth? In a lively, no-fluff debate, leaders from each model go head-to-head on performance, cost, control, speed, and brand alignment. You’ll hear real-world results, tradeoffs, and candid lessons from brands that have scaled through different paths. Whether you’re building an internal team, augmenting with fractional talent, using brokers, or outsourcing to an FSO, you’ll leave with sharper criteria for choosing the right mix for your goals. Bring your team: Bring your dev leader and finance partner — this debate is built for decisions.
NOTE: Access to the main course modules will open as soon as the session recordings are available and uploaded. The recordings are expected to be available by the end of March at the latest. A notification will be sent out when access opens. For users who purchase prior to the recording uploads, we confirm that your course access period will be adjusted to start at the time the recordings become available.
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About this item
EARLY BIRD: Members $225 Non-members $450
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Sales & Marketing Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
The Franchise Development Strategic Growth Workshop
If growth is the goal, strategy can’t live in a slide deck. In this interactive workshop, you’ll build (or refine) a development growth plan tailored to your brand’s stage, economics, and market position. You’ll work through market prioritization, candidate targeting, messaging, channel mix, team structure, and success metrics. Expect practical tools, peer insight, and time to make real progress — not just take notes. Bring your team: Strongly encouraged to attend with your head of development and marketing leader for immediate alignment.
From First Touch to Final Handshake: Case Studies and Workshops in Franchise Development
Franchise development is a full-journey discipline, not a single funnel. In this hands-on session, you’ll work through real case studies covering everything from first lead engagement to validation, discovery, approval, and signing. Learn what high-performing brands do to increase quality of candidates, shorten time-to-close, and create a recruiting experience that matches the brand promise. You’ll leave with practical templates, sharper messaging, and a clearer process to lift performance fast. Bring your team: Best with dev and marketing leaders so you can align on the full buyer journey.
Performance Based Habits to Inspire Franchise Development Sales
Elite development teams don’t rely on talent alone — they rely on habits. This session reveals the repeatable behaviors behind high-performing franchise sales: pipeline discipline, candidate qualification, follow-up cadence, storytelling consistency, and resilience under pressure. You’ll learn how to build a culture of performance across your dev org, coach for activity that converts, and align incentives with the outcomes you want. Walk away with a simple, actionable habit system your team can implement immediately. Bring your team: A high-energy session for you and your entire development group.
Debate: Growth Strategies - In-House vs. Fractional vs Broker vs Franchise Sales Organizations
What’s the best development engine for your next stage of growth? In a lively, no-fluff debate, leaders from each model go head-to-head on performance, cost, control, speed, and brand alignment. You’ll hear real-world results, tradeoffs, and candid lessons from brands that have scaled through different paths. Whether you’re building an internal team, augmenting with fractional talent, using brokers, or outsourcing to an FSO, you’ll leave with sharper criteria for choosing the right mix for your goals. Bring your team: Bring your dev leader and finance partner — this debate is built for decisions.
NOTE: Access to the main course modules will open as soon as the session recordings are available and uploaded. The recordings are expected to be available by the end of March at the latest. A notification will be sent out when access opens. For users who purchase prior to the recording uploads, we confirm that your course access period will be adjusted to start at the time the recordings become available.
Course/Activity Information
EARLY BIRD pricing through 2/25: Members $225 Non-members $450
Estimated completion time: 7.5 hours
Course access length: 1 year upon enrollment
Awards 7.5 CFE Education credits upon completion