Catalog
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Technology & Data Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
Tech-Savvy Leadership: How Forward-Looking Franchise Executives Drive Results
Technology doesn’t scale brands — leaders do. This session explores how franchisor executives can guide tech decisions that actually improve performance, rather than adding complexity. Learn how to evaluate platforms through a franchisee-first lens, drive adoption across diverse operators, and build governance that keeps innovation aligned with brand standards. We’ll also address how leadership behaviors — communication, prioritization, and accountability — determine whether tech becomes leverage or liability. Bring your team: Ideal with IT, ops, and field leaders to align on a unified tech strategy."
AI & Human Co-Working: Real-Time Collaboration Between Machines and Field Teams
AI isn’t replacing your people — it’s redefining how great teams win. In this session, explore what it looks like when humans and AI operate as true coworkers across franchise development, marketing, operations, and support. You’ll see practical examples of task sharing, decision augmentation, and workflow redesign that increase speed without sacrificing judgment or brand voice. We’ll also tackle the leadership questions that matter most: what to automate, what must stay human, and how to drive adoption without fear or fatigue. Walk away with a blueprint for responsible, high-trust AI integration that strengthens your system and elevates performance. Bring your team: Perfect for CEOs plus functional leaders who will own AI pilots in ops, marketing, training, and dev.
The Automation Advantage: Reducing Manual Work and Maximizing Franchise Value
Automation is one of the fastest ways to scale consistency, cut friction, and free teams for higher-value work. This session focuses on the “what, where, and how” of automation inside franchisor organizations — from lead management and onboarding to compliance tracking, field support, and reporting. Learn where top brands are seeing immediate ROI, what tools are worth your time, and how to avoid over-engineering processes that should stay flexible. You’ll leave with a prioritized automation roadmap and a smarter way to evaluate tech that actually improves franchisee outcomes. Bring your team: Best with ops, IT, finance, and dev leaders so you can align on quick wins and longer-term platform bets.
Data Activation: From Insights to Action Across the Franchise System
You already have data. The question is: are you using it to grow? This session is about activating the data you collect — from sales and marketing to training, operations, and franchisee performance — into decisions that drive measurable results. Learn how leading brands connect dashboards to action, identify the few metrics that truly predict growth, and build a culture where data supports (not slows) execution. Expect practical approaches to segmentation, local marketing optimization, and performance coaching powered by real insight. Bring your team: Best with marketing analytics, ops, and finance so you can align on the metrics that matter and how to operationalize them.
NOTE: Access to the main course modules will open as soon as the session recordings are available and uploaded. The recordings are expected to be available by the end of March at the latest. A notification will be sent out when access opens. For users who purchase prior to the recording uploads, we confirm that your course access period will be adjusted to start at the time the recordings become available.
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About this item
EARLY BIRD: Members $225 Non-members $450
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Technology & Data Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
Tech-Savvy Leadership: How Forward-Looking Franchise Executives Drive Results
Technology doesn’t scale brands — leaders do. This session explores how franchisor executives can guide tech decisions that actually improve performance, rather than adding complexity. Learn how to evaluate platforms through a franchisee-first lens, drive adoption across diverse operators, and build governance that keeps innovation aligned with brand standards. We’ll also address how leadership behaviors — communication, prioritization, and accountability — determine whether tech becomes leverage or liability. Bring your team: Ideal with IT, ops, and field leaders to align on a unified tech strategy."
AI & Human Co-Working: Real-Time Collaboration Between Machines and Field Teams
AI isn’t replacing your people — it’s redefining how great teams win. In this session, explore what it looks like when humans and AI operate as true coworkers across franchise development, marketing, operations, and support. You’ll see practical examples of task sharing, decision augmentation, and workflow redesign that increase speed without sacrificing judgment or brand voice. We’ll also tackle the leadership questions that matter most: what to automate, what must stay human, and how to drive adoption without fear or fatigue. Walk away with a blueprint for responsible, high-trust AI integration that strengthens your system and elevates performance. Bring your team: Perfect for CEOs plus functional leaders who will own AI pilots in ops, marketing, training, and dev.
The Automation Advantage: Reducing Manual Work and Maximizing Franchise Value
Automation is one of the fastest ways to scale consistency, cut friction, and free teams for higher-value work. This session focuses on the “what, where, and how” of automation inside franchisor organizations — from lead management and onboarding to compliance tracking, field support, and reporting. Learn where top brands are seeing immediate ROI, what tools are worth your time, and how to avoid over-engineering processes that should stay flexible. You’ll leave with a prioritized automation roadmap and a smarter way to evaluate tech that actually improves franchisee outcomes. Bring your team: Best with ops, IT, finance, and dev leaders so you can align on quick wins and longer-term platform bets.
Data Activation: From Insights to Action Across the Franchise System
You already have data. The question is: are you using it to grow? This session is about activating the data you collect — from sales and marketing to training, operations, and franchisee performance — into decisions that drive measurable results. Learn how leading brands connect dashboards to action, identify the few metrics that truly predict growth, and build a culture where data supports (not slows) execution. Expect practical approaches to segmentation, local marketing optimization, and performance coaching powered by real insight. Bring your team: Best with marketing analytics, ops, and finance so you can align on the metrics that matter and how to operationalize them.
NOTE: Access to the main course modules will open as soon as the session recordings are available and uploaded. The recordings are expected to be available by the end of March at the latest. A notification will be sent out when access opens. For users who purchase prior to the recording uploads, we confirm that your course access period will be adjusted to start at the time the recordings become available.
Course/Activity Information
EARLY BIRD pricing through 2/25: Members $225 Non-members $450
Estimated completion time: 7.5 hours
Course access length: 1 year upon enrollment
Awards 7.5 CFE Education credits upon completion