EARLY BIRD: Members $225 Non-members $450
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Trends Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
Value Reengineering: 1% Matters
You don’t need a reinvention to get results — you need 1% improvements that compound. This session focuses on identifying small, high-leverage changes across operations, cost structure, marketing efficiency, and franchisee support that add up to major performance gains. Learn how brands create a disciplined “value reengineering” mindset, spot hidden waste, and prioritize improvements that franchisees feel immediately. Walk away with a framework to start capturing 1% wins this quarter. Bring your team: Ideal with ops and finance leaders so you can target value levers together.
Late Night with David Barr: Masterclass on Achieving Escape Velocity
Turn down the lights and turn up the candor. In this late-night session, David Barr delivers a frank, fast-moving look at the biggest mistakes emerging franchisors make — and the smart moves that set breakout brands apart. Expect real stories, hard truths, and practical fixes across development, ops, marketing, franchisee selection, and leadership. It’s equal parts entertaining and deeply useful — a must for leaders serious about scaling the right way. Bring your team: Bring your founder circle or emerging-brand crew — you’ll want to debrief right after.
Resales, Transfers, Buy-Backs: When, Why and How to Act Strategically
Resales and transfers are no longer edge cases — they’re a core part of brand health. This session covers when franchisors should lean in, how to structure buy-backs responsibly, and how to protect unit economics, brand standards, and franchisee trust through ownership change. Learn how top systems manage pipeline visibility, valuation expectations, approval criteria, and support for incoming operators. If you want a smarter, more proactive secondary-market strategy, this is your guide. Bring your team: Bring legal, ops, and finance — ownership change touches everything.
Franchise Finance Trends - What to Watch and What to Do
Finance signals tell you where your brand is headed before the headlines do. This session highlights the trends franchisor leaders need on their radar now — from capital costs and lending dynamics to margin compression, royalty health, and franchisee liquidity indicators. More importantly, we’ll focus on what to do about them: proactive levers you can pull to protect system economics and keep growth on track. Expect clear frameworks, real examples, and a smarter way to monitor brand financial health at scale. Bring your team: Bring finance, ops, and dev leaders — this is a cross-functional strategy session disguised as finance.
NOTE: Access to the main course modules will open as soon as the session recordings are available and uploaded. The recordings are expected to be available by the end of March at the latest. A notification will be sent out when access opens. For users who purchase prior to the recording uploads, we confirm that your course access period will be adjusted to start at the time the recordings become available.
EARLY BIRD pricing through 2/25: Members $225 Non-members $450
Estimated completion time: 7.5 hours
Course access length: 1 year upon enrollment
Awards 7.5 CFE Education credits upon completion