Catalog
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Relations & Operations Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
The Growth Mindset and Helping Your System Sell More
Discussion about leveraging technology at different points of your franchise development and operations to grow and scale. This can include marketing/lead generation tools, location identification technology, franchisee evaluation, franchise disclosure and contracting, construction management, training and other franchisee management. (Limits and liabilities of using AI to answer questions about your FDD)
Beyond Feedback: Effective Communication and Franchise Advisory Councils That Work
With interest rates still high how can you tailor your offering to maximize sales, shorten time to open and maximize flow? Debt service is impacting franchisee profitability and impacting your ability to close deals. From flexible financing options to deferred royalty, what incentives are helping to close deals and how do these incentives impact your future FDD and Item 19 reporting?
The Marketing Playbook: Unifying Local & National Marketing for a Better Customer Journey and Maximum Revenue
From expo to digital interactions, from brokers to in-house, from PR to publications, how do you build your plan for the best mix of candidates for your franchise recruitment funnel
P&L Matters: KPIs, FBCs and the ABCs of Coaching
If you want better performance, you need better coaching — and coaching starts with the P&L. This session breaks down the essential KPIs and financial benchmarks that franchisors should use to guide franchisees toward healthier margins and consistent execution. Learn how to read the story behind the numbers, pinpoint the few drivers that matter most, and structure coaching conversations that lead to change. We’ll also cover building franchisee business consultant (FBC) rhythms that are supportive, scalable, and results-oriented.
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Members $338 Non-members $675
2026 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone.
This course includes the Franchise Relations & Operations Pathway sessions. Search the catalog to find the Pathway Bundle which includes all pathway sessions except the Annual Leadership Conference and General Sessions.
Sessions Included:
The Growth Mindset and Helping Your System Sell More
Discussion about leveraging technology at different points of your franchise development and operations to grow and scale. This can include marketing/lead generation tools, location identification technology, franchisee evaluation, franchise disclosure and contracting, construction management, training and other franchisee management. (Limits and liabilities of using AI to answer questions about your FDD)
Beyond Feedback: Effective Communication and Franchise Advisory Councils That Work
With interest rates still high how can you tailor your offering to maximize sales, shorten time to open and maximize flow? Debt service is impacting franchisee profitability and impacting your ability to close deals. From flexible financing options to deferred royalty, what incentives are helping to close deals and how do these incentives impact your future FDD and Item 19 reporting?
The Marketing Playbook: Unifying Local & National Marketing for a Better Customer Journey and Maximum Revenue
From expo to digital interactions, from brokers to in-house, from PR to publications, how do you build your plan for the best mix of candidates for your franchise recruitment funnel
P&L Matters: KPIs, FBCs and the ABCs of Coaching
If you want better performance, you need better coaching — and coaching starts with the P&L. This session breaks down the essential KPIs and financial benchmarks that franchisors should use to guide franchisees toward healthier margins and consistent execution. Learn how to read the story behind the numbers, pinpoint the few drivers that matter most, and structure coaching conversations that lead to change. We’ll also cover building franchisee business consultant (FBC) rhythms that are supportive, scalable, and results-oriented.
Course/Activity Information
Members $338 Non-members $675
Estimated completion time: 7.5 hours
Course access length: 1 year upon enrollment
Awards 7.5 CFE Education credits upon completion