Members $149  Non-members $349

2025 IFA Convention was franchising's biggest event for business development and personal growth. Whether you missed us in Las Vegas this year or want to rewatch a session, there is content available for everyone. 

This course includes the Marketing Track sessions. Search the catalog to find the Multi-Track Combo which includes all track sessions except the Annual Leadership Conference, Immersive Workshops, Super Sessions and General Sessions Tracks. 

Sessions Included:

Strategic National and Local Marketing Plans for Franchise Success

Moderator: Gabriella Ferrara, VP of Strategic Sales, Scorpion
Speakers: Shana Krisan, CMO, Goldfish Swim School Franchising, LLC; Jennifer Herskind, Chief Marketing Officer, Fastsigns; Saunda McDaniel, CFE, Owner, Mr. Rooter Plumbing of Sonoma County

AI Explained: Leading Franchise Brands Share Its Real Impact on Marketing

Moderator: Monica Ho, CMO, SOCi
Speakers: Kyle Sawai, Chief Marketing Officer, Liberty Tax Service; Christian Betancourt, Chief Marketing Officer, Voda Cleaning & Restoration; Janie Page, CMO, The Human Bean; Will Fraker, VP of Marketing, Good Feet Store

Transforming Customers into Brand Advocates: Optimizing the Customer Journey

Moderator: Marie Choi, MBA, Senior Director of Multi-Unit Franchise Operations, WellBiz Brands, Inc.
Speakers: Erin Merrit, Director, Customer Insights, The Coca Cola Company; Rob Price, President & CEO, School of Rock; Michelle Vazquez, VP of Marketing, Woodhouse Spa, Radiance Holdings; Marci Kleinsasser, CFE, Vice President, Marketing Franchise Development

Members $149  Non-members $349

Estimated completion time: 3 hours

Course access length: 1 year upon enrollment 

Awards 3 CFE IFA LIVE credits upon completion 

• Contact:
  IFA Academy Administrator